The campaign brief for Twin Islands Sauvignon Blanc was simple: make the fact that Twin Islands only make a Sauvignon Blanc an asset; and use the opportunity to own the colour on the new label.
With the proposition set in stone, we landed on a strong core idea built around a headline and subheader. Messaging and visuals were used in different ways to work at immediate times of purchase vs outside of these moments when brand engagement and memorability were more important.
This campaign is elegant and mature yet broadly appealing. Its simplicity leaves room to really hero the colour palette yet is stretchable enough to bring in other elements like words, flourishes and imagery to add interest and keep it fresh.