• Agriculture
  • Videography and photography
  • Digital marketing
  • Media planning and buying
  • Campaigns

When Seed Force needed to change their name of nearly 20 years to RAGT NZ, we tapped into the Kiwi sense of humour and used talking animals to deliver the message. To push that message and video out, we adopted a multi-channel targeting approach across a five week period. Key channels to showcase the video-led strategy were TV, YouTube and Facebook, supported with non-video formats through direct marketing, Google Search and Display. Multiple touchpoints with our audience through an integrated approach made brand interaction inevitable. The campaign delivered high engagement scores, viewability, and above benchmark result rates across all digital platforms.

Read more about the results and how the campaign idea came about in our full case study here.

Visual of the comments around RAGT Rebrand launch
Visual of RAGT Rebrand social media posts
Visual of rebranded RAGT NZ website
Visual of RAGT NZ Facebook carousel post
Visual of RAGT NZ programmatic advertising tiles
Visual of RAGT NZ social media posts
RAGT NZ branded social media carousel posts
RAGT NZ branded print advertisement

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