RAGT NZ rebrand campaign

When Seed Force needed to change their name of nearly 20 years to RAGT NZ, we tapped into the Kiwi sense of humour and used talking animals to deliver the message. To push that message and video out, we adopted a multi-channel targeting approach across a five week period. Key channels to showcase the video-led strategy were TV, YouTube and Facebook, supported with non-video formats through direct marketing, Google Search and Display. Multiple touchpoints with our audience through an integrated approach made brand interaction inevitable. The campaign delivered high engagement scores, viewability, and above benchmark result rates across all digital platforms.

Read more about the results and how the campaign idea came about in our full case study here.