Elevating online experiences with a UX-led approach
A website is often the first interaction potential customers have with a brand and a strong first impression can have a big impact on how they continue to interact with the brand (if they do at all). But what makes a website truly effective?
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Why being genuine matters in today's marketing
With a constant stream of content on my social media feed, it’s easy to tune out and lose track of whether I’m seeing personal updates from friends, posts from brands I've purchased from, or companies (and their influencers) trying to introduce me to and sell new products.
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Creative agencies vs development shops: Who should design your website?
In the digital landscape, a website serves as the storefront of your online presence. Its creative approach and design significantly impacts user experience and brand perception.
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The real cost of boring marketing.
Finally, the big brains of marketing experts, Peter Field and Adam Morgan have confirmed what those of us in agency land have known for decades - that creating dull marketing isn’t actually the ‘safe’ option; it’s the dangerous choice and will have you asking yourself, “Can I actually afford to be boring?”.
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