We’ve been thinking...

TRA (The Research Agency) specialises in understanding people, using data and research to find patterns, uncover meaning and make sense of consumer mindsets and behaviours. They’ve spent decades diving into what Kiwis enjoy in their ads and crucially, whether it drives purchase decisions.

The saying “You can't manage what you don't measure” applies perfectly to one of your company's greatest assets: your brand! Understanding and nurturing your brand equity is essential to driving business success and value over time.

A website is often the first interaction potential customers have with a brand and a strong first impression can have a big impact on how they continue to interact with the brand (if they do at all). But what makes a website truly effective?

With a constant stream of content on my social media feed, it’s easy to tune out and lose track of whether I’m seeing personal updates from friends, posts from brands I've purchased from, or companies (and their influencers) trying to introduce me to and sell new products.

In the digital landscape, a website serves as the storefront of your online presence. Its creative approach and design significantly impacts user experience and brand perception.

Finally, the big brains of marketing experts, Peter Field and Adam Morgan have confirmed what those of us in agency land have known for decades - that creating dull marketing isn’t actually the ‘safe’ option; it’s the dangerous choice and will have you asking yourself, “Can I actually afford to be boring?”.