Tribe is a technology consultancy who partner with businesses to help them do their thing better. For a synthetic industry, the brand we’ve created puts their people at the forefront. Because they are the ones who make it better together.
They came to us for a new brand during a transitional period that required a delicate approach. Being a division of their former company, they were ready to break free to make a name for themselves that meant something more to them and their clients.
We took the whole team on a brand journey that included a collaborative naming process. Tribe was chosen for its punch and passion and because it spoke to a unit/family. We also wanted to separate Tribe from their IT competitors because they did so much more. This is where a human approach to tech began to filter through the brand - from the fingerprint logo, to the abstract tribal symbolism and bright engaging colour palette.