SuperTyre

With a broadening of their offering from commercial truck and heavy vehicle tyres into the retail car and 4WD market, SuperTyre needed a slick new showroom fitout to reflect their brand. Using interior concepts provided by Spaceworks, we added further details of SuperTyre’s brand throughout; considering everything from the way tyres are presented to the individual elements that communicate their revamped offering, such as light-up logos, product info cards, internal graphics and wayfinding.