Proactive Drive Trust
Proactive Drive is a trust that runs driving courses to help upskill young Kiwi drivers on their restricted licence. To lighten this serious subject matter, we’ve created a contemporary brand that takes away any feeling of finger wagging. The mix of illustration and real life photography creates cut-through to attract and engage the young target audience.
When applying this brand to the website, we used large, full-screen banners to set the scene and tell a story, ending with a prominent call to action to book a course. To get people there, we also invested in keyword research and planning to ensure the content contained the necessary phrases people are searching for in order to boost organic Google search results.