Work
Orion
Orion is the cornerstone of Canterbury’s infrastructure, delivering a secure reliable electricity supply across the region.
To broaden the public’s understanding of Orion as more than a lines company, we made them a video that tells a very human story and quietly champions their integral role in keeping the Mid-Canterbury region running.
To simultaneously show the impact Orion has on the lives of their customers while also representing electricity, which in itself is not tangible, our video casts Orion as the silent hero who keeps the region running. This helps to communicate the innovation they bring to the industry and how they constantly strive for better solutions for the communities and industries they serve.
Play!
