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Optima Wealth

Optima Wealth is a boutique wealth management consultancy who asked us for a brand that didn’t look anything like a traditional, conservative finance company. Built around a single idea – ‘shape your financial future’ - this brand has lots of stretch simply by pairing a shape-related headline with a custom assortment of the shape graphics. It allows the brand to be unified yet unique every time. The slight quirkiness of the headlines and shape imagery is balanced out with a simple colour palette and the shape graphics also helped avoid the sticky subject of non-exclusive stock photography, which is not representative of Optima Wealth’s tailored approach.

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Portfolio 2020 Page Optima Wealth Long Scroll
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