Kiwi Spirit Distillery
Kiwi Spirit Distillery are artisan producers of high-quality spirits, liqueurs and whiskeys, handcrafted in small batches. They believe in quality over quantity; a value that touches every part of what they do and who they are - from natural homegrown ingredients to traditional artisan methods and sustainable practices. They had a pure story to tell and products to match. Our challenge lay with bringing these two together using a parent brand to oversee future change while speaking to past foundations.
As the first point of connection for Kiwi Spirit Distillery’s ‘pure of soul’ audience, the motif is a symbol of craft and sophistication in its simplicity and imbued with the pillars of the brand. It’s designed to be able to stand alone and be a memorable beacon of good taste for anyone seeking a good drop.
The wordmark speaks more to the process - typography distilled down into its purest form becoming something different, something new.
Water is the brand’s key influence; going on a journey for thousands of years before rising as the purest element of our land. It determines the calibre of the products and it is ingrained in the Kiwi Spirit Distillery story. It dictates the design through the use of natural elemental textures from nature and a colour palette that brings strength, mystery and elegance.
Adaptable across a range of products as well as sub-brands that have their own identities, the Kiwi Spirit Distillery parent brand is quietly bold and timeless, and truly exemplifies the passion, ethics and ambition inside each bottle.