Owned and operated by the same family since its construction in 1971, the Commodore Hotel is well established in Christchurch’s hospitality landscape. Known as ‘the airport hotel’ for its proximity and also ‘the business hotel’ for its specialism in hosting conferences and corporate events, the Commodore is also a great destination for families with its resort-like facilities. Working closely together with the Pattersons (the family behind this brand), we’ve formed a tight relationship that sees us manage their digital marketing strategy and website, as well as a number of other projects for the various businesses they own.
Designing a warm welcome
The hotel brand has been designed to reflect one of the Commodore’s best features - the lush natural environment within and surrounding the hotel; a hidden secret that awaits visitors and something with appeal for both those corporate and leisure guests. With plenty of touchpoints across the hotel and their marketing efforts, we’ve enjoyed mixing it up to keep their collateral fresh.
"We are so pleased that we chose Plato to lead us through a refresh of our brands. The team absolutely nailed it! We often have comments from our guests saying that the new branding really tells our story." Thomas Patterson, Director and Sales and Marketing Manager
Heroing a history in hospo
With a new chef and elevated menu offering, we gave Patterson’s Restaurant (located inside the Hotel) a brand identity that elevates and positions it as a sophisticated yet welcoming dining destination for guests and locals alike.
More than just good food, at Patterson’s Restaurant you can experience what a legacy of good hospitality offers. We’ve made the Patterson family’s long history in the industry the hero with a brand idea of ‘generations of goodness’. It’s an ownable and authentic story that’s relevant and interesting as a point of difference.
The visual identity includes a contemporary take on a family crest and uses double lines throughout to represent ‘then’ and ‘now’. Hero food photography pairs contemporary dishes with vintage props and textures. And the colour palette ensures Patterson’s Restaurant sits comfortably alongside the Hotel’s brand.