Christ's College

A place where each boy can be at his best

Christ’s College is one of New Zealand’s premier secondary schools. They came to us seeking to engage the public and build their roll by telling their story.

We developed and launched the ‘Each Boy At His Best’ campaign that celebrates all the opportunities offered to students, including the more intangible, emotive benefits of an education at Christ’s College.

Marketing across a range of channels gives potential students and parents a taste of what the college truly offers. It positions Christ’s College as fresh, connected and “on the shopping list” for the target market.

Securing the future of education

Christ’s College is one of New Zealand’s oldest independent schools, providing education for boys from Year 9 to Year 13.

In order to maintain their tradition of providing an exceptional education, College consulted a number of key stakeholders to create a bold vision for their future. Focusing on the key areas of outstanding staff, innovative learning programmes and an inspiring environment, Christ’s College undertook a fundraising campaign to raise $35 million to realise the vision.

We worked closely with the Christ’s College Development Office to produce a range of materials that would support the campaign.

Defining an easy information hierarchy

The look and feel of the redesigned website was purposefully designed and developed with two audiences in mind - the current school community (including staff and alumni) and prospective parents and students. The main aim was to make it as easy as possible for users to find essential information about Christ’s College. But what that information would be was distinctly different for those two separate groups.

As the main point of entry, the homepage is where the story begins and had to work the hardest. Much consideration was given to where each piece of content on the homepage needed to be and covered the essentials such as the school calendar, upcoming events and key dates, enrolment info, news and useful information/links to the most commonly accessed pages.

We incorporated advanced functionality around the school calendar. As it is a Google calendar that is embedded on the site, it is simple for visitors to use and integrate with their own calendar so they never miss a thing.

Special attention was paid to the ‘Our People’ page to make it quick and easy for users to identify and contact staff, and learn more about the great people interacting with and developing the boys at College.

And as ‘Upcoming Events’ received a lot of traffic on the old site, the functionality was improved upon to allow users to register their interest for an event with a simple click of a button.