100% Pure New Zealand Honey
100% Pure New Zealand Honey is one of the country's premier independent honey companies. We approached their brand and marketing holistically to align and unify all customer touchpoints, regardless of whether they were in the brand’s ecosystem or outside of it (ie. Amazon and other third party trading sites).
We’ve elevated the brand to match product quality by building a story around their brand purpose of “bringing goodness to the world”; growing equity in their Pure Flow™ process; tidying the brand and product architecture and setting a five year roadmap for future growth.
Visually, we’ve introduced a warmer colour palette inspired by nature, iconography to expand storytelling, and a flowing pattern graphic device to represent the product. This ‘everyday premium’ brand has been applied across packaging, digital marketing and social media.
Prior to working with us they were managing two websites on two different management systems. To consolidate both sites (ecommerce and brand) into a single online home, we built the new website using Craft Commerce for its ease of use and functionality. The result is a website that offers the ability to create and manage regional websites where online shopping isn’t necessary (Amazon-centric markets), as well as product pages configured to educate customers on the subtle differences between products.
Native integration with Google Shopping also allows seamless promotion of products across the Google Display Network, and multi-currency functionality means every customer can be served.