Industries
- Retail and manufacturing
- Food and beverage
Services
- Packaging
When a 17-year-old nationally beloved brand announced to their store owners that it would be changing over to a new brand, it’s just not enough to say “thanks, goodbye”.
To commemorate this final chapter, we personified the brand into a real man — Henry, with a heartfelt obituary and carefully crafted packaging for a product that he once sold. The gift spoke to who he was, what he stood for and his love for entertaining in a tongue-in-cheek tone and was personalised to showcase each of the 18 owners and their individual stores for a final shout like no other.
![Henry's One Last Shout branding on bottle next to glass of wine](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F3775x2121%2Ff9530ba74e%2Fhenrys-brand-identity-project-01.png%2Fm%2F1920x1080%2Ffilters%3Aquality(90)&w=3840&q=90)
![Person holding Henry's One Last Shout case](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F1646x1604%2F0466ae3ad9%2Fhenrys-brand-identity-project-04.png%2Fm%2F800x800%2Ffilters%3Aquality(95)&w=1920&q=95)
![Close up of Henry's One Last Shout case](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F2950x1604%2F36c8acfe71%2Fhenrys-brand-identity-project-05.png%2Fm%2F1440x810%2Ffilters%3Aquality(90)&w=3840&q=90)
![Person holding Henry's One Last Shout bottle with a glass of wine](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F3775x2121%2F878c2cc9f1%2Fhenrys-brand-identity-project-06.png%2Fm%2F1920x1080%2Ffilters%3Aquality(90)&w=3840&q=90)