WORK

Motueka Creamery sought a refresh for their brand identity that felt more modern and expressive, while staying true to the existing brand. The challenge was to introduce a unique personality, create clearer flavour differentiation, and maintain a consistent look across the ice cream and the sorbet ranges.

We developed different packaging territories, exploring new typography, colour application and visual hierarchy. Personality-driven copy was introduced alongside the refined design system. The typeface was updated to the modern Gazpacho, flavours were brought to the forefront, and dietary and feature icons were simplified, resulting in a lighter and more flavour-focused look across the range.

The real deal.