WORK

Kattsafe was moving away from its long-standing sayfa.com.au domain while still aiming to grow qualified search visibility. The brief was simple: improve organic performance without losing the trust and rankings built over two decades. 

To achieve this, we defined a structured SEO programme across three key pillars:

1. Technical SEO, ensuring clean crawling, indexing, and site health during and after the migration.
2. Content optimisation, aligning blog and product pages with buyer intent and search behaviour.
3. Site maintenance, keeping the site ready for future discovery by improving page architecture for AI systems and guiding language models to accurate information.

This resulted in a 13% year-on-year increase in organic sessions, reaching six-figure traffic. Keyword visibility across more than 350 target terms rose from 16% to over 30%, driving better rankings for their core product categories. With a strong SEO strategy and ongoing optimisation, the new brand domain became a platform for growth, improving brand visibility and delivering a measurable lift in qualified sales opportunities.