Driving traffic and lifting leads

Russells Curtains & Blinds is a long-standing Plato client. They’re end-to-end window furnishings specialists, doing it all from consultation to manufacturing to installation, even sourcing their own exclusive fabrics. For their latest website iteration, the objective was to create a stronger lead engine with targets of 20% increase in traffic volume and 10% lift in leads.

They wanted a fresh online experience that matched how customers shop and search, without changing the products, the process or the web address. So we’ve rebuilt the whole experience, giving every product, feature, room and colour its own page so there are many ways into the site and a shareable link for everything. A guideline price calculator has been added to product pages as has a direct path to booking a consultation. Grouping each fabric as a single product filtered by colour streamlines search. And we’ve also created an advice hub built for Google and AI search to answer common questions up front.

The result is a website that is easier to shop, easier to convert, and easier for the team to use day to day. For their business, this results in better-prepared customers at consultations, fewer repetitive questions for staff, and a site that works for both retail and commercial buyers. Not to mention, more traffic and better qualified leads.