WORK

With ambitious goals to refine memberships and become known as a premier golf experience, we worked with Clearwater to evaluate and update their brand and positioning to align with this vision of the future.

The new brand has been developed around Clearwater’s unique setting - a luxury golf oasis framed by water. This is represented by the bespoke monogram, logo, and colour palette we created. Overall it’s a simplified visual identity alongside experience-focused brand messaging that ensures the new brand feels modern, sophisticated, and approachable.