- Construction and trades
We helped Tarbotton Land & Civil ready their brand to take on a market of price-cutting competitors. This included a name evolution to speak to their broad capabilities and large team, a visual identity refresh, a mobile showcase they can set up at various shows around the countryside (see it here), and this new website build.
To begin, a workshop with the Tarbotton team uncovered the need to expand out and restructure their service categories so they could be a) found online, and b) share information about the wide scope of projects they can assist on. By splitting out their capabilities in the main navigation website users have a path to quickly find the services they’re interested in, while the company’s values and projects are tidily presented inside the hamburger menu. The brand’s ribbon device has been animated to guide users down the page to read the full story.