Timber Unlimited brand

Timber Unlimited is an industry-neutral, non-commercial non-profit, founded to encourage and facilitate the use of more timber in design and construction. With an ambition to be the country’s go-to timber resource, Timber Unlimited work to minimise the time and cost of gaining the capability, competence and confidence to find new ways of building with timber.

They came to us wanting an integrated agency partner to develop a strategically sound, creatively brilliant and integrated response to ‘launch’ themselves to market. We’ve set them up with a bold new name and brand (both strategy and identity design); website strategy, design, and development (see it here); social content strategy and content production; and a launch campaign strategy including media buying, PR, and creative development.

What makes these deliverables world-class is that they’re informed by a deep understanding of Timber Unlimited’s long-term ambition and an intimate understanding of the ‘customer’ groups we were looking to influence. Our initial research and discovery with key representatives of these groups, as well as deep qualitative research of ‘asset owners’ has allowed us to develop communications and a website that connected and addressed their pain points.