- Professional services
A shifting culture of consumption behaviour means people are demanding seamless brand experiences across all categories. Our research into the legal category uncovered an industrywide lack of pace in keeping up with these needs. We took this opportunity to create a new brand position and visual identity for legal firm Cavell Leitch based on the brand idea: “seamless, straight-up legal solutions that help people move forward with confidence.” We also created a new website experience to match.
To attract more quality consultation enquiries, content clearly defines Cavell’s brand position and educates visitors on their process before they make contact, helping convert the right type of client. We’ve also ensured the user experience aligns with the seamless brand positioning through tactics such as a super-easy contact process. Attracting and retaining quality talent was another consideration. So we’ve designed the website to clearly show their values, contemporary workspace and method, and the benefits of working for Cavell Leitch.