TrailLite designs and manufactures New Zealand’s premier motorhomes and sells caravans and motorhomes from reputable international brands.
In the many years we’ve partnered with TrailLite, we’ve worked on targeted campaigns, a brand refresh and a website that resulted in a 43% increase in web traffic and customer enquiry over the same period in the previous year.
We’ve also worked together with TrailLite on their inbound marketing strategy and content production. Using HubSpot (our recommended platform) to align their digital marketing and sales, within just three months of implementation there was significant growth in website traffic and TrailLite reached the total number of contacts they’d expected to achieve for the year!
Since beginning with HubSpot, over 35% of customers have interacted with or come from the digital marketing strategy, and with all the fundamentals in place, together we’ve been able to nurture and convert an average of 16% of all marketing leads into customers.
"I’ve seen a number of organisations who haven’t partnered with an agency as knowledgeable as Plato and as a result are one or two years into using HubSpot without nearly as much success as we’ve achieved." Ashlee Rose, TrailLite Marketing Manager