WORK

OMC is an independently owned family business (now in its third generation) that specialises in providing contractors, farmers, and lifestyle property owners with trusted outdoor power equipment. We partnered with them for a number of years, providing strategic advice and creative services to keep their marketing plan and campaigns pumping all year round.

For that, we created video content, as it’s a must in this industry. It allows OMC to properly hero flagship products, showing them in action and hearing from the customers using them. The colourful characters and passionate people in these videos have made them a popular and useful sales tool, even generating enquiry from one of the brands themselves! On top of that, extra footage has formed a rich archive of video for OMC which has been recut and repurposed several times, giving our client added value from their investment.

In terms of inbound marketing, we’re always working with OMC to optimise the customer journey, from seeing an ad to conversion. We built a website geared to support these efforts and integrated it with HubSpot to further enhance the ability to build market awareness and convert users into customers. To attract leads, we’ve created a variety of resources for different parts of the path to purchase. When a customer downloads one of these, it triggers a workflow for OMC to nurture that lead. Connecting digital marketing tactics with their sales processes continues to be effective for OMC.