Allied Petroleum's Refuel Roadie

Allied Petroleum supplies bulk fuel and lubricants to businesses. The petroleum market is highly competitive and as a commodity product, at acute risk of economic and geopolitical volatility. Within this environment, Allied Petroleum is up against aggressive, power-player competitors who they challenge for share of voice and brand awareness. To drive crucial long-term brand building, Allied Petroleum invest in creating ‘big splash’ content designed to be as effective as possible within cost-effective channels.

For the past two years, this has been an annual video-led campaign called Refuel Roadie hosted by Kiwi motorsport legend, Greg Murphy who Allied Petroleum engaged as their brand ambassador. The Refuel Roadie sees Greg embark on road trips to various locations around New Zealand to share stories about how Allied Petroleum keeps business moving, and how these businesses keep New Zealand moving.