WORK

When a 17-year-old nationally beloved brand announced to their store owners that it would be changing over to a new brand, it’s just not enough to say “thanks, goodbye”.

To commemorate this final chapter, we personified the brand into a real man — Henry, with a heartfelt obituary and carefully crafted packaging for a product that he once sold. The gift spoke to who he was, what he stood for and his love for entertaining in a tongue-in-cheek tone and was personalised to showcase each of the 18 owners and their individual stores for a final shout like no other.