WORK

Tapping into emotive reasons for giving

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Client
Christ's College
Services
Industries
  • Education
Sector

Christ’s College is one of New Zealand’s oldest independent schools, providing education for boys from Year 9 to Year 13. They are also one of the country’s premier secondary schools. We’ve been proud to partner with them for many years, helping grow and strengthen their market position, as well as collaborating on successful annual fundraising, and open day and information evening campaigns.

Campaign creative celebrates all the opportunities offered to students, including the more intangible, emotive benefits of a College education. Marketing across a range of channels gives potential students and parents a taste of what the college truly offers. It positions Christ’s College as fresh, connected and “on the shopping list” for the target market.

Annual fundraising efforts are an essential part of the College calendar. It’s not only a chance for the school to maintain and enhance facilities, or achieve special projects, but also an annual touchpoint with Old Boys and the wider College community; informing them of the school’s aspirations and progress and stoking school pride and loyalty.

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