Industries
- Food and beverage
- Sports and entertainment
Services
- Brand identity
- Campaigns
Our client Venues Ōtautahi recognised that our locals face a stretch of time in the winter season with precious few events to get them out of the house. To fill this gap in the city’s social calendar, The Midwinter Session was born –featuring the best of the region’s tastes, sounds and art. Creating a unique set of characters and using interesting colour and type combinations made for a funky, artisanal feel to encourage people to get out for a bit of fun. A heart-warming brand for a heart-warming event.
![Posters on the street of The Midwinter Session brand](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F1178x662%2F7c4f4507aa%2Fthe-midwinter-session-brand-identity-project-1.png%2Fm%2F1920x1080%2Ffilters%3Aquality(90)&w=3840&q=90)
![The Midwinter Session branding on stack of plastic cups](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F790x770%2F70f544fe81%2Fthe-midwinter-session-brand-identity-project-2.png%2Fm%2F800x800%2Ffilters%3Aquality(95)&w=1920&q=95)
![The Midwinter Session branded flag flying in the wind](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F790x770%2F770bf122fe%2Fthe-midwinter-session-brand-identity-project-3.png%2Fm%2F800x800%2Ffilters%3Aquality(95)&w=1920&q=95)
![The Midwinter Session branded posters](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F1178x662%2F8b179a74a1%2Fthe-midwinter-session-brand-identity-project-4.png%2Fm%2F1920x1080%2Ffilters%3Aquality(90)&w=3840&q=90)
![Barrel on street with The Midwinter Session branding](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F790x770%2Fcc56b913aa%2Fthe-midwinter-session-brand-identity-project-5.png%2Fm%2F800x800%2Ffilters%3Aquality(95)&w=1920&q=95)
![Bottle caps with The Midwinter Session branding](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F790x770%2F1bc0c274ba%2Fthe-midwinter-session-brand-identity-project-6.png%2Fm%2F800x800%2Ffilters%3Aquality(95)&w=1920&q=95)
![Various images displaying the offering at The Midwinter Session](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F1178x662%2F610e98648a%2Fthe-midwinter-session-brand-identity-project-7.png%2Fm%2F1920x1080%2Ffilters%3Aquality(90)&w=3840&q=90)
![Beanie with The Midwinter Session branding](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F790x770%2Fe4d56783b7%2Fthe-midwinter-session-brand-identity-project-8.png%2Fm%2F800x800%2Ffilters%3Aquality(95)&w=1920&q=95)
![Coffe mug with The Midwinter Session branding](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F790x770%2F8eb51db53a%2Fthe-midwinter-session-brand-identity-project-9.png%2Fm%2F800x800%2Ffilters%3Aquality(95)&w=1920&q=95)
![The Midwinter Session branded stickers on the streets of Christchurch](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1010251%2F1268x713%2Fd0d6b8007e%2Fthe-midwinter-session-brand-identity-project-10.png%2Fm%2F1920x1080%2Ffilters%3Aquality(90)&w=3840&q=90)