The Midwinter Session

Our client Venues Ōtautahi recognised that our locals face a stretch of time in the winter season with precious few events to get them out of the house. To fill this gap in the city’s social calendar, The Midwinter Session was born –featuring the best of the region’s tastes, sounds and art. Creating a unique set of characters and using interesting colour and type combinations made for a funky, artisanal feel to encourage people to get out for a bit of fun. A heart-warming brand for a heart-warming event.