- Food and beverage
- Health and wellbeing
- Brand identity
- Brand strategy
100% Pure New Zealand Honey is one of the country's premier independent honey companies. We approached their brand and marketing holistically to align and unify all customer touchpoints, regardless of whether they were in the brand’s ecosystem or outside of it (ie. Amazon and other third party trading sites).
We’ve elevated the brand to match product quality by building a story around their brand purpose of “bringing goodness to the world”; growing equity in their Pure Flow™ process; tidying the brand and product architecture and setting a 5-year roadmap for future growth. Visually, we’ve introduced a warmer colour palette inspired by nature, iconography to expand storytelling, and a flowing pattern graphic device to represent the product. This ‘everyday premium’ brand has been applied across packaging, digital marketing and social media.