- Food and beverage
- Retail and manufacturing
- Bespoke websites
This project was particularly delicious! Motueka Creamery is a core arm of one of our long-standing partner clients, earmarked as a growth opportunity. We helped them launch this new premium ice cream range into supermarkets with a brand identity and packaging that sports a sense of nostalgia and heroes the region of origin. We also built their website with distinct experiences for both their B2B audience and consumers.
We took a design-led approach to align with the brand’s expression of fun and quality. But what was really smart about this project was building this new site on the back of their other website foundations to ensure all assets can be simply maintained together, not least for updating with new flavours and products over as the range grows.