WORK

ChristchurchNZ is the region’s economic development and destination marketing organisation, dedicated to promoting Ōtautahi Christchurch as the place to live, work, study and visit.

Its mission is to build a thriving, resilient region for everyone by driving tourism, supporting business growth, fostering screen production and attracting major events. Their ambition was to create a website that not only serves as the digital face of the city but also effectively supports and showcases ChristchurchNZ as an organisation.

We’ve designed and built their new website to:

• Embody the Ōtautahi brand by showcasing Christchurch’s character, culture and people.
• Put ChristchurchNZ’s economic, events, investment and placemaking initiatives front-and-centre.
• Unify multiple legacy systems into a single, content-driven hub (without losing local nuance).
• Be flexible and sustainable so the team could rapidly publish editorial features, promote events, and optimise for emerging priorities.
• Re-ignite residents’ pride — knowing Cantabrians are its best ambassadors — and project that confidence to the world.

This website elevates Christchurch’s online identity into a living, breathing ecosystem that encapsulates ChristchurchNZ’s mission in digital form - engaging, enabling, and elevating the city and its people.