• Agriculture
  • Marketing strategy
  • Videography and photography
  • Media planning and buying
  • Campaigns

When Seed Force needed to change their name of nearly 20 years to RAGT NZ, we tapped into the Kiwi sense of humour and used talking animals to deliver the message. To push that message and video out, we adopted a multi-channel targeting approach across a five week period. Key channels to showcase the video-led strategy were TV, YouTube and Facebook, supported with non-video formats through direct marketing, Google Search and Display. Multiple touchpoints with our audience through an integrated approach made brand interaction inevitable. The campaign delivered high engagement scores, viewability, and above benchmark result rates across all digital platforms.

Read more about the results and how the campaign idea came about in our full case study here.
RAGT NZ farm animal character being sculpted
Behind the scenes of RAGT NZ character sculptures
Behind the scenes of the RAGT NZ set
RAGT NZ possum characters in tree
RAGT NZ possum characters in tree
RAGT NZ bull cand rooster character on set
RAGT NZ cow and sheep characters on set
RAGT NZ characters holding and eating grass
RAGT NZ sheep character sculptures
RAGT NZ cow characters making angels in grass
RAGT NZ cow with lasso as sheep and cow characters look on
RAGT NZ cow character sculpture
RAGT NZ sheep character sculpture
RAGT NZ cow characters on set
RAGT NZ cow characters breaking through fences with grass on set
RAGT NZ cow characters with giant carrot
RAGT NZ cow characters with carrots

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