As a Senior Marketer, you’ll lead performance-driven marketing strategies for a diverse client portfolio, leveraging your expertise in paid advertising. While performance marketing is your core strength, you’ll also bring a top-level understanding of traditional media, SEO, and web performance to create integrated marketing plans that deliver real business results.
This is a hands-on and strategic role, balancing leading campaign execution with broader commercial thinking. You’ll focus on measuring and optimising marketing performance, ensuring that results are linked to ROI and return on ad spend (ROAS). GA4 expertise is essential, and GTM knowledge is an advantage.
You’ll also play a key role in mentoring the team, refining marketing products, and driving innovation in paid advertising.
Key Responsibilities
Lead digital marketing initiatives across paid search, programmatic (DV360), and paid social, ensuring high performance and measurable ROI.
Develop campaign plans and strategies that align with business goals, incorporating top-level knowledge of traditional media, SEO, and web performance where relevant.
Analyse and report on marketing performance using GA4, ensuring insights are tied to ROAS and commercial impact.
Collaborate with internal teams to optimise channel execution and drive business outcomes.
Mentor and support marketers within the team, helping to strengthen our paid advertising expertise.
Think commercially—beyond just channel execution, ensuring that marketing strategy contributes to broader business growth and success.
About You
Agency experience with a strong background in performance marketing
Proven expertise in GA4, with a focus on analysing campaign performance and optimising for ROAS/RO, this is normally linked to user experience.
Strong campaign planning skills with an understanding of traditional media and SEO at a strategic level.
Ability to mentor and collaborate within a high-performing team.
Commercially minded, able to connect marketing performance to business impact.
Adaptable and solutions-focused, with the ability to manage multiple projects in a fast-paced environment.
At Plato, you’ll be part of a high-growth, high-performance team that values creativity, commercial thinking, and collaboration. We offer exciting client projects, unlimited learning opportunities, and a fantastic team culture.