You can't manage what you don't measure
The saying “You can't manage what you don't measure” applies perfectly to one of your company's greatest assets: your brand! Understanding and nurturing your brand equity is essential to driving business success and value over time.
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Why being genuine matters in today's marketing
With a constant stream of content on my social media feed, it’s easy to tune out and lose track of whether I’m seeing personal updates from friends, posts from brands I've purchased from, or companies (and their influencers) trying to introduce me to and sell new products.
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