Legacy tech could be costing you sales. Here's how we're solving it
Many businesses don’t realise just how much their website is holding them back until something breaks, a marketing campaign gets delayed, or an eCommerce integration starts causing headaches. The truth? If you’re still relying on legacy tech like WordPress or a rigid CMS/eCommerce platform, you're probably losing time, leads, and sales.
At Plato, we work with ambitious businesses that are ready to scale. And we see the same pattern: teams that are growing in sophistication, but stuck with tools that no longer fit. That’s where we come in, helping clients move from ‘just functioning’ to digital ecosystems that are fast, flexible, and focused on ROI.
Why legacy platforms are slowing you down
Whether you're a content-heavy brand or running a full eCommerce operation, older platforms weren’t built for today’s speed or complexity. WordPress, for instance, was designed in a different era. Before omnichannel content, headless architecture, and lightning-fast UX were the norm.
Here’s what we often hear from clients stuck on legacy platforms:
- “It takes too long to update content”
- “The site seems slow?”
- “Our store isn’t converting”
- “We need to scale, but our platform won’t keep up”
- “Will it be difficult to integrate with our other platforms?”
These issues aren’t just technical. They’re commercial. Every friction point in your digital stack adds cost, whether in internal hours, lost conversions, or missed opportunities.
Moving beyond legacy: A smarter way
To help businesses move beyond the limitations of legacy systems, we lean into modern, composable tools that are built for performance and flexibility.
On the content side, our partnership with Storyblok gives clients access to a powerful, headless CMS that’s intuitive for marketers and lightning-fast for developers. It allows teams to manage content centrally and deploy it across websites, apps, and channels with ease. Its visual editor makes it a dream for publishing and better yet its automatic updates means ongoing maintenance is significantly reduced.
On the commerce side, we specialise in custom Shopify builds, including Hydrogen for headless storefronts. Shopify gives growing brands the scalability, security, and conversion tooling they need to sell smarter, while our team ensures it integrates tightly with your broader digital strategy. Shopify’s unmatched feature list and release cycle gives store owners endless opportunities to get more efficient and of course sell more.
In both cases, we build with performance and growth in mind. Frameworks like Astro and Hydrogen help us deliver lightweight, fast-loading frontends. And because we’re a full-service agency, every build is tied back to design, content, and conversion - not just code.
Designed for marketers. Built for results.
This is where Plato’s model shines. We’re not just developers dropping in new tools. We’re strategists, designers, and content creators working in sync, helping you go from “we need a new CMS” to “we’ve just improved our entire digital funnel.”
Marketers love that they can:
- Launch new campaigns without developer delays
- Manage reusable content blocks across multiple sites or languages
- Preview and approve content before it goes live
- Easily integrate with tools like HubSpot or Klaviyo
Sales teams love that we tie tech to outcomes. Faster sites, better UX, more conversions, and the ability to adapt as they grow. Your bottom line will love how much time, cost, and complexity disappears when your digital platform actually works for you.
Real-world wins
One client came to us with a slow, plugin-heavy WordPress site that made launching new content a chore. We rebuilt their digital presence using Storyblok + Astro, and their team now publishes faster, with pages that load fast and look fantastic.
Another client needed more from their eCommerce. We moved them from WooCommerce to Shopify, optimised their checkout flow, and improved load speeds by 60% all while optimising back office processes and customer satisfaction.
Ready to leave legacy behind?
If your website or CMS is slowing your team down, now’s the time to modernise. Whether it’s a sleek content site powered by Storyblok, or a performance-first Shopify store that’s ready for scale, we’ve got the strategy, tools, and team to deliver.
At Plato, we don’t just build better websites. We build smarter systems that drive growth, tightly integrated with your marketing goals and designed for what comes next.
Let’s talk about what’s holding you back and how we can move you forward.
