Talley’s is a multi-division, international company producing and exporting seafood, vegetables, dairy and meat. They’re also an established family business with a long legacy as a local employer and a brand Kiwis know and love.
Take a Talley's journey
As part of a large suite of brand and marketing work, we partnered with Belmont Productions to create a video that celebrates Talley’s significant capabilities across their different divisions.
Shooting on handheld cameras with sliders, drones and using a mixture of time-lapse, real and slow motion, we captured the scale and essence of this epic production in a mesmerising way and layered in clever motion graphics in post-production to reveal some impressive stats that will help Talley’s attract new customers and support existing relationships.
Showcasing the best of New Zealand
We’ve matured and enhanced Talley’s messaging and visual identity to better tell their story of scale, capability, fleet and range; but most importantly of all, their true New Zealand provenance, which is highly prized by their global customer base. All put together, Talley’s can proudly own their market position of taking the best of New Zealand to the world.
The refreshed brand has made its way onto packaging, the website and video content. We’ve also overhauled how they approach their deep sea recruitment drives – a key part of their team and product offering.
Taking it online
This site’s complexity comes from its sheer size and the need for it to have global appeal to talk to both wholesale and retail audiences; everyone from end consumers right through to international buyers, even potential employees.
We’ve made product range information easy to access with the main navigation and homepage providing clear pathways to each division. Integrated video content tells the Talley’s story, showcasing the magnitude of their capabilities as a producer, supplier and exporter.