Dairy Barn Systems
New Zealand’s dairy industry is not only big business, it’s tough business. Calder Stewart’s innovative take on wintering sheds - their Dairy Barn Systems - help optimise dairy production. With extensive research insights at hand, we created a campaign plan to educate the dairy farming market on the benefits of a Dairy Barn System, while also bringing to the forefront the project management, construction capabilities and expertise and experience of Calder Stewart.
A carefully researched content plan plays a key role. We’ve created an online knowledge centre based around better dairying that addresses the challenges a dairy farmer faces and offers a Dairy Barn System as one of the possible solutions. This content is designed to nurture potential customers along the path to purchase. As the sales funnel typically lasts a year, extensive campaign planning ensured multiple touch points would direct initial and renewed interest.